information insight advantage

Privacy Policy

Information Specialists Group, Inc. (ISG) is committed to protecting your privacy. This Statement of Privacy applies to all of ISG’s collection and usage of data. By participating in a market research project where the data collection and/or recruiting for further participation in a market research study, you consent to the data practices described in this statement. We do not solicit from or knowingly gather information on anyone under the age of 18 without the express permission of a parent or guardian.

Information We Collect

The information we collect may change from time to time based on the requirements of the research project. Here are some examples of information we will collect in order to determine if you may qualify for a research project:

  • Information Collection: PII

    We collect PII (i.e., personal data), as defined by the laws or regulations of the country of applicability as described by the Insights Association (IA) and European Society for Opinion and Marketing Research (ESOMAR). For example, PII may be collected should a consumer contact ISG on his/her own initiative or opt-in to register or to participate in a survey.
  • Information Collection: Non-PII

    The Non-PII we collect may include, as an example, browser types, IP address, domain names, operating systems, language preference, platform type, access dates and times, referring website addresses, browsing, search activity, and online transactions.
  • Information Collection: Appended Information

    We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to our clients and consumers. Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include: Purchased marketing data about our customers from third parties that is combined with information we already have about you, to create more accurate research results for our clients which leads to better products and services for businesses and consumers.

If you are an ISG client, vendor or potential client or vendor, ISG collects personal data for the purpose of marketing its services.

Recruiting for Third-Parties

ISG will not sell, distribute, or otherwise release personally identifiable information it collects to a third party. Although certain information is shared with our clients, ISG will never release full contact information without expressed permission from participants invited to join research projects.

Compliance with Law Enforcement

If it becomes necessary by law or legal process for ISG to disclose your personal information, we may do so upon determination that such disclosure is legally necessary.

Access to Personal Information

Upon request, ISG will provide you with your personal information that ISG has stored. You have the option to delete or correct said information as requested. Such access does not include de-identified survey data. Requests can be made to

Data Retention

ISG retains data it uses for research purposes for periods determined by our clients, after which the information is removed and discarded. If you have contacted us or provided PII to ISG to be contacted or joined our mailing list, we will retain your information for as long as you’re active or as needed to provide you with information. If you wish to have your information deleted or request that we no longer use your information to provide you services, please email us at


From time to time, ISG may engage an independent third party contractor to assist in the analysis or collection of research data. ISG will not engage a subcontractor unless they agree to abide by this privacy policy.

Third Party Services

In order to provide and market our services, we share personal data with the following trusted partners:

Use of Cookies

Our website may use a technology called a “cookie”. A cookie is a piece of information that our webserver sends to your computer when you access a website. Then, when you visit our site again, our server will detect whether you have one of our cookies on your computer. Cookies help provide additional functionality to the site and help us analyze site usage more accurately.

Security of Your Personal Information

ISG secures your personal information from unauthorized access, use or disclosure. ISG secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information is transmitted to other Web sites, it is protected through the use of encryption, such as the Transport Layer Security (TLS) protocol and through our secure data transfer service (ShareFile).

Privacy of Children

We are committed to protecting the privacy of children. Neither ISG’s website nor ISG online activities with its clients are intended or designed to knowingly attract children under the age of 18.

Sale of Assets, Merger Acquisition and Bankruptcy

Information collected by ISG may be transferred to a third party as a result of a sale, acquisition merger or bankruptcy.

Rights to Your Data

You have the right to ask us not to process your personal data. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data upon your submission. You can also unsubscribe from marketing related communication via the unsubscribe links on those communications. For all other requests regarding your data including GDPR requests, please email us at

General Data Protection Regulation (GDPR) Compliance

With regard to persons residing within the European Union as well as to personal data collected within the European Union, we provide the following information in compliance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “General Data Protection Regulation” or “GDPR”):

  1. “Personal data” means any information relating to an identified or identifiable natural person (“Data Subject”).
  2. An “identifiable natural person” is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  3. The identity and the contact details of ISG’s Controller and Data Privacy/Protection Officer:
    Jay Rutherford
    Information Specialists Group, Inc.
    2626 E. 82nd St. Ste #220
    Bloomington, MN 55425 USA
    952-941-1600 / 800-279-5314
  4. ISG’s purposes and legal basis for gathering and processing personal data is to perform market research for ISG’s various clients comprised of public and private retailers of consumer and business products and/or services located within and outside the European Union.
  5. The recipients or categories of recipients of the personal data collected by ISG involve clients under contract with ISG who are public and private retailers of consumer and business products and/or services sold within and outside of the European Union.
  6. ISG intends to transfer all personal data collected from within the European Union to ISG’s client for whom the personal data was collected, and which client often will be operating from a third country located outside the European Union. Any such client to whom personal data is transferred by ISG outside the European Union will be done so only subject and pursuant to a legally binding contract between ISG and said client that preserves the confidentiality of the collected personal data with appropriate or suitable safeguards as required under the GDPR, including restricting access to such personal data only to the client for whom the data was collected, and prohibiting any further dissemination or disclosure of said personal data by the client.
  7. Any and all personal data collected by ISG within the European Union and/or transferred outside the European Union is and shall be solely pursuant to the prior explicit consent obtained by ISG from the Data Subject, which consent may be withdrawn at any time.
  8. All personal data collected and/or transferred by ISG will be stored by ISG for only that period of time determined by our contract with our client, after which ISG will discard and destroy such personal data.
  9. Each Data Subject shall have the right to request from ISG’s Controller access to and rectification or erasure of said Data Subject’s personal data or restriction of processing concerning the Data Subject or to object to processing as well as the right to data portability.
  10. Each Data Subject has the right to lodge a complaint with a supervisory authority regarding ISG and/or ISG’s practices or conduct in collecting and/or storing said Data Subject’s personal data.
  11. Any Data Subject’s participation and/or consent granted to ISG’s collection of personal data is and shall be entirely on a voluntary basis, and not pursuant to any legal duty or obligation.

Changes to This Statement

ISG will occasionally update this Statement of Privacy to reflect company and customer feedback. ISG encourages you to periodically review this Statement to be informed of how ISG is protecting your information.

Contact Information

ISG welcomes your comments regarding this Statement of Privacy. If you believe that ISG has not adhered to this Statement, or would like to access, correct or request deletion of your PII please contact our Data Privacy Officer (DPO):

Jay Rutherford

Data Privacy/Protection Officer
Information Specialists Group, Inc.
2626 E. 82nd St. Ste #220
Bloomington, MN 55425 USA
952-941-1600 / 800-279-5314

We will use commercially reasonable efforts to promptly determine and remedy the problem.