information insight advantage

Our Capabilities

We're continually building on our turnkey infrastructure with resources such as our full-time call center, data collection expertise and opt-in research panels – allowing us to provide a level of project efficiency and quality control that other firms just can't match.

Our capabilities include:

  • Assessments and planning
  • Attitude, perceptions, awareness and utilization
  • Brand analysis, re-brand, brand refresh
  • Competitive intelligence
  • Concept testing: creative, messaging, new product, promotion, merchandising, website
  • Consumer segmentation and profiling: demographic, psychographic, technographic
  • Customer/client satisfaction
  • Customer loyalty / net promoter scoring
  • Market potential and penetration
  • Market segmentation
  • Monitoring: trends, brand health
  • Organizational research: sales performance, change management, organizational health assessment
  • Pricing strategy
  • Product development / product improvement
  • Product testing
  • Recall: brand, campaign, message
  • Secondary research
  • Situational analysis
  • Strategy consulting
  • Tracking studies
  • Website usability testing
  • Voice of customer