information insight advantage

Our Approach

Clients don't come back to us for the menu of services we offer. They come back because we helped them learn something that had a positive impact on the way they do business. Our approach is service-centric. We work closely with clients to understand their business, so that our work accurately addresses both the discrete challenges affecting them today as well as potential broader implications going forward.

We use a four phase process in our approach

  • First, we evaluate client issues and objectives
  • Next we define information needs and mutual outcome objectives
  • Then we recommend and apply the appropriate mix of methodologies – integrating quantitative and qualitative practices and teams
  • Finally, the resulting data is synthesized and translated into insights and recommendations that create advantage